Case Study
The Exercise Coach
THE EXERCISE COACH LEVERAGED UNIFIED MARKETING
TO BECOME THE THE #1 PERSONAL TRAINING BRAND IN THE COUNTRY.
- Overview
In 2017, The Exercise Coach had 30 franchise locations throughout the U.S. They combined online and traditional advertising with limited success. However, many business owners hesitated to spend more on marketing because they weren’t sure if it was effective. This uncertainty slowed down the growth of both individual franchisees and the franchise brand.
- Approach
We developed and tested a local digital marketing strategy in 10 local markets. After reviewing the outstanding performance, the franchisor implemented a unified marketing strategy across the franchise system in Jan 2018. They saw explosive growth at the franchise locations and across the franchise system.
Testimonial
cONCLUSION
The Exercise Coach embraced a unified marketing approach, leading to considerable growth of its fitness franchise, especially during the pandemic. Due to the established and effective unified marketing system, this method empowers The Exercise Coach continues to open new locations and attract more franchise buyers at an aggressive pace. This data-driven approach persistently enhances the brand’s marketing effectiveness.
