Case Study

The Exercise Coach

THE EXERCISE COACH LEVERAGED UNIFIED MARKETING
TO BECOME THE THE #1 PERSONAL TRAINING BRAND IN THE COUNTRY.

In 2017, The Exercise Coach had 30 franchise locations throughout the U.S. They combined online and traditional advertising with limited success. However, many business owners hesitated to spend more on marketing because they weren’t sure if it was effective. This uncertainty slowed down the growth of both individual franchisees and the franchise brand.

We developed and tested a local digital marketing strategy in 10 local markets. After reviewing the outstanding performance, the franchisor implemented a unified marketing strategy across the franchise system in Jan 2018. They saw explosive growth at the franchise locations and across the franchise system.

100
new franchise locations launched
280
new franchise locations 
sold
1999
Fastest-Growing personal training brand in the US
2009
#1 Personal 
Training Brand 
in the US

Testimonial

Partnering with FranBoost in 2018 has been a game-changer for our brand. Their local-level strategies have driven our brand's growth and ensured consistent, measurable outcomes, helping us achieve royalty sufficiency. FranBoost lets us concentrate on core brand management, confidently knowing they deliver the marketing results we need. For franchises seeking standout digital marketing and franchisee satisfaction, FranBoost's proven results make them an indispensable partner in today's competitive market.
BRIAN CYGAN
CEO & Founder | The Exercise Coach

cONCLUSION

The Exercise Coach embraced a unified marketing approach, leading to considerable growth of its fitness franchise, especially during the pandemic. Due to the established and effective unified marketing system, this method empowers The Exercise Coach continues to open new locations and attract more franchise buyers at an aggressive pace. This data-driven approach persistently enhances the brand’s marketing effectiveness.