TEC Budget Optimizer
Enter the last 30–90 day CPLs and your total daily budget.
Calculation details
- Efficiency scores:
Score_LP = 2.25 / CPL_LP,Score_LG = 1 / CPL_LG - Seed 20% to each channel; split remaining 60% in proportion to scores
- Round to nearest 5% while respecting the 20% floor; if exactly between 5% steps, the extra 5% goes to the channel with the larger unrounded share
- Daily dollars = rounded % × total daily budget; LP dollars are rounded, LG gets the remainder to keep the total exact